Headlights on the Net - February 2010

Page updated on January 28, 2010  •  Updates (0)  • 


comScore Reports Global Search Market Growth of 46 Percent in 2009

Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Reston, VA, January 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.

“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” said Jack Flanagan, comScore executive vice president. “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.” --- Read Full Story on comScore ---

Social media is finally about the media

What does the maelstrom of hype around the launch of Apple's tablet device have in common with Google's announcement that select Sundance Film Festival titles will be available for rent on YouTube, or Digg founder Kevin Rose's comments to the U.K.'s Telegraph newspaper that the social news site he founded has "drastic" changes ahead?

A lot, actually. They're all signs that for the first time since the social media craze started to explode a few years ago, the emphasis is finally on "media."

Thank goodness: we'd had enough time marveling over the sometimes-groundbreaking (real-time, searchable tweets coming out of crisis areas), sometimes-banal (two words: sheep-throwing) ways that we could now communicate with one another and broadcast our lives on the Web. There have been more than enough breathless news reports about exactly how Ashton Kutcher has used Twitter to transform his image from meathead comic actor to aspiring new-media mogul. We now all know that Face-book profiles can get you fired, that most celebrities sound even more banal on Twitter than in red-carpet interviews, and that YouTube is great for finding videos of unruly pets and instant-messaging them to your friends when it's a really boring day at the office. --- Read Full Story on CNET---

How video can dominate advertising

Despite its fast growth, online video advertising is in limbo, waiting for TV to abdicate its throne as king of advertising. With decades of experience in producing 30-second spots, TV is a comfortable medium for advertisers. Online video, on the other hand, bundles an array of distinct formats, placed in a variety of different online environments, each delivering the marketing message differently.

Today, three parallel processes are facilitating the growth of online video advertising. First, people are spending more time online at the expense of TV viewing time. Second, TV viewing is being displaced by video viewing across different devices, from computers to cellphones. Third, use of DVR systems like TiVo is stripping TV advertising viewership. -- Read Full Story on iMedia Connection --

Buy.com offers a web template to affiliates

E-retailer Buy.com Inc. plans to help its affiliates build more effective web sites that include video and automated updates of sales being offered at Buy.com. Affiliates, which include web publishers, bloggers and product reviewers, earn money by featuring product links to Buy.com. -- Read Full Story on Internet Retailer --

Abercrombie & Fitch unveils transactional mobile site and sexy new app

Multichannel apparel and accessories retailer Abercrombie & Fitch Co. is going into mobile full force with its introduction of both an m-commerce site and mobile app.

The m-commerce site is fully transactional, allowing consumers to browse and buy products. The site opens with a hero shot of its famously sexy models and options to select Men’s or Women’s. A store locator that integrates with a phone’s GPS system also appears on the home page. From there, shoppers are presented with a page containing a long list of specific products from which they can drill down to a product they’re looking for. -- Read Full Story on Internet Retailer --

Bargain-Hunting Consumers Choose Print Ads over Online

Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.

In general, newspaper and magazine ads are considered the best places to find bargains by nearly one-fourth of adult Americans surveyed in the poll. That compares with just 18% who say online advertisements are most likely to help them find bargains.

More than one in 10 say direct mail and catalogs (12%) are where they look, followed by TV commercials (11%) and radio (2%).

One-third of Americans (34%) believe the type of ad makes no difference when looking for the best bargain. -- Read Full Story on Media Buyer Planner --

Email Makeover: 7 Email Optimization Tactics to Boost Revenue

SUMMARY: Successful email marketing can sometimes entail tweaking a few key elements to create the best possible system. But with limited staff and campaign deadlines, marketers may struggle to find time for optimization.

See how a retailer managed several small tests and tweaks that -- despite the economy -- helped lift email revenues 72% in 2009. Tactics include:
o Subject line tests
o Segmentation
o Face-book integration
Erick Barney, VP Marketing, Motorcycle Superstore, and his team faced a conundrum all too familiar to marketers. They struggled to simply launch each campaign on schedule, all but eliminating their ability to optimize the messaging.

Still, they decided that continual improvement was too important a goal to ignore. "We have been looking for ways to stay relevant to our audience," he says. "We've really been striving for one-to-one merchandising."

Through testing and hard work they’ve succeeded well beyond expectations -- during an economic downturn, no less -- seeing their year-over-year email revenue grow 72% in 2009. -- Read Full Story on Marketing Sherpa --

Video Discovery Is Important! Optimize Video Description Tags A Must Process!

The second most important video tag that helps you on YouTube is the video description tag. This tag can be up to 10000 charters long or about 160 words.

YouTube love very descriptive and detailed video tags, here’s what YouTube says about this on their site: “The more information you include, the easier it is for users to find your video!”

It is very important to understand that only the first 120 characters of the description will be displayed when someone searches on the YouTube site, so it is important to include your important keyword search terms in the first 20 words of your description. These 20 words will show up in the results in bold print. -- Read the Full Story on Site Pro News --

Behavioral Targeting and A/B Testing

Imagine delivering a truly customized, dynamic consumer experience -- generated in real time for each unique visitor to your site.

For many marketers, this is the promise of behavioral targeting -- the possibility to deliver unique content and offers based on a customer's profile and behavior. Now, imagine the knowledge needed to make informed "projections" about what your visitors want to see when they get to your site.

The potential payoff from behavioral targeting generates high enthusiasm among executives -- and triggers a corresponding rush to action, without consideration as to the value and impact such a program can deliver. Effective behavioral targeting requires both extensive knowledge about your consumers -- and a rich array of content to cater to their unique desires. Without a solid foundation, content may be off-target -- or worse, off-putting. -- Read the Full Story on Clickz --

Facts - Top Social Networks

Courtesy of Web Magazine - January 28 2010  •  Updates (0)  • 

social networking

Stats - January 2010

Site updated on January 15, 2010  •  Updates (0)  • 

Internet Usage in December 2009 (per person) - Source Nielsen
# of Domains Visited 83
# of Web Pages Viewed 2,614
Time Spent on a PC 64 hours
Average Time Spent on a Web Page 56 seconds

Events - January/February 2010

Site updated on January 15, 2010  •  Updates (0)  • 

FEB 3 AMA EVENT: Marketing at the Speed of Change - February 3, 2010 12:00 PM CST

The only constant in Marketing is change. Whether spurred by the economy, competition or your own product opportunities, marketers are constantly adjusting plans, messages and tactics. There are many marketing tools out there oriented to managing the demand generation or customer engagement engine for increasing the quantity and quality of leads or opportunities. There are also products out there for managing Marketing Operations to improve the efficiency or operational management in marketing. This webinar will explore the synergy of having these two pieces work together. Are the benefits great enough to drive how you operate in marketing?

We’ll debate these questions with Jonathan Block, Vice President and Service Director at SiriusDecisions, Allen Stiles of Deloitte and Aprimo CMO, Lisa Arthur.

To register click here

FEB 10 AMA EVENT: Email Marketing Lessons from 2009 and How to Apply Them in 2010: Epsilon's Email Trends and Benchmarks Annual Wrap-up - February 10, 2010 12:00 PM CST

Join Epsilon experts for a complete review and analysis of the 2009 North America Email Trends and Benchmarks and how to apply lessons learned in 2010. The analysis is compiled from over 30 billion emails sent by Epsilon in 2009, across multiple industries and hundreds of clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM™ and DREAMmail.

To register click here